2. Most web advertising is calculated based on ‘number of hits or opens, etc.’ Our original advertising program attracted public service sponsors based on different criteria: the quality, diversity and quantity of northern energy documents, features, editorials, links, presentations, photos, maps, studies, etc. attracted a large number and a high quality of readers
. For us, readership quality over hit quantity makes the Northern Gas Pipelines information oasis a unique and respected Internet presence. The rich and important diversity of our influence leader-readers throughout North America includes appointed and elected local and national leaders in the U.S. and Canada; journalists, broadcasters, talk show hosts and editorial writers; students and instructors at all levels of academia; corporate operating and staff executives involved in northern energy projects; non-governmental organizations and citizens who follow northern energy issues; and … regulators. The point is that while advertisers will only be able to expect 100-1000 ‘hits’ daily, they will be assured that their message will be seen by those throughout North America most interested in Northern Gas Pipelines and related energy issues. Perhaps the major benefit public service advertisers receive is knowledge that this important website will be sustained through their efforts for many years to come; its hosting is secured 10 years in advance. The website is updated, on average, 2-8 times daily and transmits current information and editorial comment uniquely valuable to the northern energy community. Our current readers deluge us with compliments for which we are grateful. Here are several recent testimonials
, though you’ll find more thorough reader responses on our earlier site
. Thank you for being a part of our dedication to communicate useful and reliable facts and opinion surrounding Northern Gas Pipelines and related energy issues.